Natalia Kubica
18/04/2024
Streetwear has come a long way, coming from a niche with a devoted following to capturing the attention of front-row fashion week crowds. With plenty of choices within the streetwear bubble, picking something can be quite the task. So, listen up! Whether you’re a seasoned streetwear enthusiast or just dipping your toes into this fashion subculture, these ten brands deserve your attention.
Kith
If New York City had a streetwear soul, Kith would undoubtedly be a frontrunner. With its flagship store located in the city, the brand has become a mecca for streetwear enthusiasts. Collaborating with brands like Nike and Versace, Kith seamlessly blends sportswear and high fashion, creating a unique aesthetic that resonates with urban fans worldwide. Dive deeper into the history of Kith here, in FLEXDOG’s magazine!
Carhartt WIP
Carhartt WIP is where the rugged spirit of construction sites meets the sleek streets of the city. The brand did amazing with taking its sturdy workwear legacy and remixing it with a dash of contemporary flair. Whether you’re rocking their durable jackets or utility-inspired pants, Carhartt WIP effortlessly bridges the gap between functionality and urban aesthetics.
Fear of God
Under the creative direction of Jerry Lorenzo, Fear of God has risen to fame for its elevated take on streetwear essentials. Combining luxury materials with oversized silhouettes, Fear of God offers a sophisticated yet laid-back approach to urban fashion. It’s no wonder it gathered fans all over the world. Maybe you should give Fear of God a try too?
Palm Angels
Inspired by Los Angeles skate culture, Palm Angels channels the spirit of rebellion and youth in its collections. With its bold graphics and aesthetic, the brand captures the essence of streetwear. Next time you spot that distinctive logo font, remember that it echoes the unique vibe of skating through the sun-soaked streets of LA. That doesn’t sound like a bad vision to us!
A-COLD-WALL*
A-COLD-WALL* challenges traditional notions of streetwear with its experimental designs and industrial-inspired aesthetic. Through its clothing and accessories, the brand reflects on themes such as urban decay, gentrification, and the human experience within the modern cityscape. This is evident in the clothes' raw textures, bold geometric shapes, predominantly monochromatic colour palette, oversized pockets, and utility straps - a cohesive aesthetic that is both rugged and defined. This approach adds more depth and makes each item more meaningful.
Golf Wang
A manifestation of Tyler, The Creator's creativity, vision, and artistic expression - that’s what Golf Wang is. Known for its bold graphics and quirky designs, Golf Wang takes a playful and colourful approach to streetwear. It’s made for those who dare to stand out from the crowd, just like its founder does. From eye-catching graphic tees featuring Tyler's doodles and slogans to bold outerwear, sweaters, and accessories, boredom is simply not an option. Click here to delve deeper into the fascinating origin story of Golf Wang!
Stüssy
If you have even a passing interest in streetwear, then you know this brand. A pioneer in streetwear culture, Stüssy has been shaping the scene since the 1980s. With its iconic logo and laid-back California vibe, Stüssy continues to influence generations. Now, in 2024, it remains relevant and poised to elevate any outfit. So, if you haven’t tried it yet, now is the time! If you want to explore what else is trending right now, be sure to check out our Trending page.
Ambush
Founded by Yoon Ahn and Verbal in 2008, AMBUSH is celebrated for its innovative blend of streetwear, luxury, and conceptual design. Drawing inspiration from urban culture and contemporary art, the brand creates bold accessories like oversized safety pin earrings and futuristic necklaces. Brace yourself for the unexpected, as Ambush fearlessly pushes boundaries, reshaping the landscape of fashion with bold creativity.
Off-White
Another icon on today’s list. Founded by Virgil Abloh, Off-White has become synonymous with luxury streetwear. Beginning with distinctive diagonal stripes and industrial-inspired designs, Off-White blurs the lines between high fashion and street style, making it a must-have for all fashion enthusiasts. The brand continuously evolves, introducing new concepts regularly, yet always delivers something worth paying attention to.
BAPE
Coming straight from Japan, BAPE is beloved for its signature camouflage patterns, playful graphics and iconic ape logo. With amazing collaborations ranging from adidas to Coca-Cola, the brand remains a strong force in the streetwear scene. A combination of urban street style, hip-hop, pop culture, and Japanese fashion, that’s what perfectly describes what BAPE is. And it is the reason behind its cult following among fashion enthusiasts and celebrities alike.
adidas Originals
Product code: FX5398
From €141.00
Converse
Product code: A01798C
€43.00 - €188.00
Palm Angels
Product code: PMCI010S23FLE0041055
€595.00
€357.00
BAPE
Product code: 002TEJ801001M
From €105.00
Ambush
Product code: BWAG003S24JER0010100
From €185.00
Fear of God
Product code: 192bt232051f
From €98.00
Nike
Product code: DR0500-101
€190.00
€133.00
Stüssy
Product code: 1311070 BBBL
From €45.00
A-COLD-WALL*
Product code: ACWMTS188 Bone
From €320.00
Carhartt WIP
Product code: I032940_1YM_01
From €171.00